The 2008 Miva Merchant conference has finally arrived. Tonight was the opening event of the 2008 conference. It consisted of check in and a cocktail mixer upstairs in the Sunset Room of the Marina Village Conference Center in beautiful San Diego, California.

All conference attendees were given a Miva Merchant bag with promotional goodies as well as a name badge and a conference t-shirt.

The cocktail mixer was upstairs in the Sunset Room. There were over 175 people in the room and the atmosphere was alive and buzzing. With Miva Merchant in such a transitional phase and with the release of Miva 5.5 looming, there was definitely some excitement in the air.

The attendees consisted of Miva Merchant store owners, Miva hosting partners, module developers, and Miva Merchant web developers. I think most people were interested to see the details of Miva 5.5 and the new features it will provide.

Tomorrow is officially the kickoff to the 2008 conference with the keynote address beginning at 9:00am.

I will try to get some pictures and give a brief rundown of events and new features of 5.5 as the conference unfolds.

About the Author: Brennan Heyde is an e-commerce consultant working in San Diego, Ca. He specializes in online marketing and SEO for e-commerce.  Have a struggling e-commerce website? – Contact Brennan today for a site analysis.